TAG Heuer has also been appointed Official Partner for Aston Martin Racing, marking the watch brand big comeback to the World Endurance Championship.

The partnership was announced at Aston Martin’s stand at the International Geneva Motor Show in the presence of Aston Martin’s senior team, Andy Palmer, President and CEO, Marek Reichman, Vice President and Chief Creative Officer and Simon Sproule – Vice President and Chief Marketing Officer and Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watches Division.

This is a prestigious alliance between two luxury brands with deep roots in the automotive world. The partnership will have a dual focus, with Aston Martin and its exceptional car models on the one hand, and Aston Martin Racing’s motor racing and performance on the other.