From 2020, the Salon International de la Haute Horlogerie in Geneva (SIHH) and Baselworld in Basel, the two major events in the watch industry, will synchronise their calendars. In 2020, the SIHH will be held from 26 to 29 April in Geneva, followed immediately by Baselworld from 30 April to 5 May in Basel. The calendars have been synchronised until 2024.

The coinciding of these dates is good news for the whole industry. Until now, the SIHH took place in January, while Baselworld was held in March. This arrangement meant that the professionals, press, and clients shared by large watchmaking brands would have to travel to Switzerland twice in the space of just a few weeks. This calendar now coming closer together will be effective as of 2020 onwards.

Fabienne Lupo, President and Managing Director of the Fondation de la Haute Horlogerie, which organises SIHH, stated: “Our two events have always been different, yet complementary. Synchronising with Baselworld will further confirm Switzerland as the foremost destination for watchmaking in the world. This is something we welcome wholeheartedly, as it is in the interests of all.”

“Baselworld and the SIHH are working for the industry and its clients. We have sought dialogue with the SIHH and together have found a solution, which benefits visitors, the media, and the entire watchmaking industry enormously”, declared Michel Loris-Melikoff, Managing Director of Baselworld. “This partnership between the two most prominent exhibitions in the industry represents a major breakthrough for the future.”