Raymond Weil Partners with Universal Music
Just a few days before the opening of the most important watchmaking event of the year, Raymond Weil announces its partnership with music industry leader Universal Music Group. With this new collaboration, the Swiss watchmaker again pays tribute to its dear source of inspiration and further emphasizes its wish to support and promote music of all kinds.
Raymond Weil goes much further and offers to everyone the opportunity to dive into its musical universe thanks to an extraordinary partnership with Universal Music, the music company and home to the most iconic artists and influential labels & brands in music. This collaboration consists of a bespoke digital music service specifically developed by Universal Music for the Swiss watchmaker. The launch of this partnership will be accompanied by a worldwide advertising campaign and cross-promotional activities.
“We are thrilled to partner with Universal Music, the world’s leading music company, and to associate our Brand’s name to such an iconic actor of the industry. Raymond Weil has always been strongly committed to promote music of all kinds. With this exclusive entertainment service, we offer our clients access to the best music artists and an undisputable added-value”, declared Raymond Weil CEO Elie Bernheim.
This new entertainment service will be launched at Baselworld 2016, followed by a multi-channel campaign unveiling the digital music service’s features progressively throughout March/April. A unique radio station with 40 songs curated by Raymond Weil will be available for all the watch company’s website visitors to celebrate the Brand’s 40th anniversary. Upon registration on Raymond Weil’s website, access to exclusive ad-free radio playlists of hundreds of songs themed by collection will be available in addition to the Raymond Weil radio. For the brand watch owners, full and unlimited access to additional playlists and editorial content & news will be accessible. Long form concert videos will also enable the brand watch owners to view the greatest music icons live during milestone performances and legendary shows. Finally, they will have the opportunity to win exclusive rewards such as unique music experiences, Meet & Greets with internationally renowned artists, exceptional concert tickets and collector vinyl’s deluxe boxes editions.
Olivier Robert-Murphy, Global Head of New Business and Adrien Garrault, Director of Universal Music & Brands said: “Fine watchmaking is about precision, harmony, elegance, good taste, trendsetting, heritage and innovation, just like great music. Universal Music is delighted to work with Raymond Weil, a company that shares the same passion for music and artists.”
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