Swiss watchmaker Mido furthered its expansion into the Middle East region, with the official inauguration of their store at the Dubai Mall.

Also marking their 100th year anniversary since the brand’s inception in 1918. The official ribbon cutting ceremony took place in presence of Franz Linder, the President of Mido together with Rivoli Group representatives and the famous Taiwanese actor and singer George Hu.

Taking advantage of this jubilee, the brand not only looked back at their rich history, but also presented a trilogy of limited editions based on the theme of “past, present and future” to illustrate its timelessness and to honor its watchmaking heritage.