Longines and its partner Behbehani Group officially inaugurated its first boutique in Kuwait in presence of stunning actress and Longines Ambassador of Elegance Aishwarya Rai Bachchan.

Longines inaugurated its new Kuwait boutique located in the renowned “The Avenues” mall. To celebrate this unique event, Longines Ambassador of Elegance Aishwarya Rai Bachchan was present to cut the ribbon with Charles Villoz, Longines Vice President, Patrick Aoun, Longines Brand Manager Middle East and Ali Morad Behbehani, Behbehani Group President.

Considered by many as one of the world’s most beautiful women, the Bollywood superstar Aishwarya Rai Bachchan has embodied Longines’ slogan “Elegance is an Attitude” for 20 years. As in all times, she brought glamour and sophistication to this opening during which she was wearing a timepiece from the Longines Master Collection Blue Edition, featuring a sunray blue dial with diamonds indexes.

On this occasion, Longines Vice President Charles Villoz said: “We are really proud to have opened our first boutique in Kuwait in this extraordinary venue. We are delighted to provide our customers with the opportunity to discover our various collections in an elegant environment reflecting Longines’ traditional values.”

Besides, Behbehani Group President Ali Behbehani, declared: “Longines is highly appreciated in the Kuwaiti market marking the importance of opening up its very own boutique at The Avenues”. He added “We strive to offer our customers the best shopping experience in Kuwait.”

The new boutique is a contemporary interpretation of Longines’ traditional values and illustrates the brand’s innate ability to match elegance and innovation. Its crystal-clear facade provides an unobstructed view and illuminates the entire space. A dedicated corner will allow customers to discover The Longines Equestrian Collection illustrating the brand’s longstanding commitment to Equestrian world.