02 March 2016
Carl F. Bucherer

LI BINGBING is new brand ambassador of Carl F. Bucherer

Posted on March 2, 2016 at 6:34 PM by

The luxury watch brand Carl F. Bucherer presented the internationally renowned actress Li Bingbing as its global brand ambassador at a press conference in Beijing. The traditional Swiss watch manufacturer is thus sending a strong message in Greater China and around the world.

Over 200 print, television, and online journalists from Asia accepted the invitation to come to the prestigious Rosewood Hotel for the presentation of Li Bingbing as the first global brand ambassador of Carl F. Bucherer. The successful actress and singer is not only one of the greatest movie stars in Asia, she is also highly popular in Hollywood. Given her international acclaim, this beautiful Chinese celebrity is the perfect choice as a global ambassador for the Lucerne-based watch manufacturer. Sascha Moeri, CEO of Carl F. Bucherer explains: “We are absolutely delighted to be working with Li Bingbing. She is an enormously talented actress. A fascinating and strong personality, who perfectly represents our brand values.”

Li Bingbing, who has starred in blockbusters including Transformers and Resident Evil, is regarded as passionate, committed, and authentic both on and off the screen. Her various engagements include the cooperation with UNEP and other important NGOs such as WildAid and WWF on numerous environmental campaigns. She was the first Chinese woman to speak at the UN Climate Change Conference. She dedicates her reputation and her influence to leading a responsible life, and to spreading these ideals in China and beyond.

She has held Carl F. Bucherer in high esteem for many years, wearing the brand’s exquisite ladies’ watches at numerous events. “The timepieces created by this independent watch manufacturer embody innovation and distinguished luxury, timeless elegance and a love of detail and materials—and this is what we share. I am proud to be embarking on this wonderful, global partnership with Carl F. Bucherer,” commented Li Bingbing.

To mark this special occasion, the stunning actress was presented with the first model of the world premiering Pathos Swan, which was pre-launched exclusively in China in connection with the press conference.

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