25 March 2018
Breitling

INTRODUCING THE BREITLING SQUAD CONCEPT

Posted on March 25, 2018 at 4:37 PM by

Breitling announced the gifted actors who are the members of the first Breitling squads. This imaginative idea involves creating three-person groups (the squads) whose members are all recognized masters in their respective professions. Rooted in the dynamic values of Breitling – action, purpose, and pioneering spirit – this concept focuses on the bond created between people brought together by a shared endeavor and common goal, and will be presented in Breitling’s advertising campaigns.

“At Breitling, we believe in the power of a team, the strength of a group, and the mutual identification of a common target, which ultimately leads to success,” says Georges Kern, the CEO of Breitling. He adds, “We aim for authenticity, credibility, and honesty for our brand and our products, as well as in our interactions with our clients. The same applies for each of the squads. We are going to launch several of them, from sports to the arts, covering different areas of activity linked to our thematic worlds: air, sea, and land. Our squad members – world-famous or not – will be absolute masters in their respective fields. I am very much looking forward to seeing them soon, going on individual or shared challenges in one of the Breitling environments.”

Breitling shares a great deal of DNA with moviemakers. First of all, like a good film, our watches tell stories that connect people to something larger than them- selves. A great script can take its audience to any place on earth, or even beyond. And Breitling watches are made to perform brilliantly on land, in the air, or on and below the water’s surface. There is another clear parallel: movies are the stuff of dreams, showing us that anything is possible. In our modest way, we know that a Breitling watch is also aspirational – a dream worth achieving. Breitling watches have had remarkable roles on the wrists of some of our most beloved actors, including Sean Connery as James Bond in Thunderball in 1965. Today, we are taking our relationship with the cinematic world to a new level as we introduce the four outstanding actors who are the members of the Breitling Cinema Squads: Brad Pitt, Charlize Theron, Adam Driver, and Daniel Wu. They will be appearing soon in different squad combinations and settings as part of Breitling’s new campaigns. With an all-star cast, the Breitling Cinema Squads bring the excitement and drama of the big screen to a dynamic, creative new partnership with Breitling.

In the years ahead, you will discover more about each squad and its endeavors along with the respective projects of the individual members. 

 




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