GRAND OPENING OF NEW BOUTIQUE IN HONG KONG
Swiss luxury watch manufacturer Carl F. Bucherer celebrated distinct moments in Hong Kong. The Grand Opening of the new monobrand boutique in the city’s vibrant Causeway Bay area was followed by an exclusive gala dinner at the Grand Hyatt. This event also saw the market launch of the Manero Tourbillon DoublePeripheral watch, whose sophisticated movement is a world first. Chairman of the Board of Directors Jörg G. Bucherer, CEO Sascha Moeri, and renowned Chinese movie star and Global Brand Ambassador, Li Bingbing, were in attendance at the exclusive event.
The new Hong Kong boutique was opened in partnership with longtime retail partner Prince Jewellery & Watch. Located in Hong Kong’s Causeway Bay, Carl F. Bucherer’s new boutique is ideally situated in the heart of the city’s luxury shopping area, and offers visitors a new way to experience the world of Carl F. Bucherer.
The interior is based on the latest design concept and exudes understated luxury accentuated by the golden, baroque-inspired elements of the logo and the distinctive brand imagery, which also reflects the cosmopolitan nature of Carl F. Bucherer’s hometown of Lucerne, Switzerland. The new brand identity pays homage to the company’s ambition to continue growing while raising the profile of Lucerne as a cosmopolitan destination.
At the opening celebration, Jörg G. Bucherer, Sascha Moeri, and Li Bingbing cut the ribbon to unveil the boutique, and it was declared officially open. Jörg G. Bucherer, representing the third generation of the Bucherer family at the helm of the company, said: “I am honored and proud to bring our 130-year family legacy to this new boutique in Hong Kong. It is a milestone in this year, which marks our 130th anniversary, and also a personal highlight that I wouldn’t want to miss.”
Exclusive Gala Dinner
Around 200 guests – among them partners, customers, media representatives, and influencers – were invited to an exclusive gala dinner at the Grand Hyatt, where they entered the world of Carl F. Bucherer through a tunnel showing imagery of Lucerne and the brand. The guests enjoyed an emotional speech by Jörg G. Bucherer and a charming talk with Li Bingbing. During the event, CEO Sascha Moeri pointed out that opening a new boutique in Hong Kong is a significant step: “The opening marks a milestone in the expansion of our brand in Asia. At the end of 2017, we had nearly 100 points of sale, and by the end of 2018, we will have more than 150 physical points of sale and one digital boutique. The new boutique in Hong Kong is a perfect reflection of the brand’s DNA. With its fusion of materials, respect for tradition, creativity, and innovation, this exclusive environment will be the perfect setting in which to welcome and take care of our customers.”
During the course of the evening, the first Manero Tourbillon DoublePeripheral, which features a truly unique movement, was presented and its technical details were explained. This elegant masterpiece was first introduced during Baselworld 2018 and impressively demonstrates the brand’s ability to innovate. Its unique movement – the CFB T3000 – was developed entirely in-house, and is the first of its kind in the world. It combines a peripheral automatic winding system and a peripherally mounted tourbillon that appears to float. This presentation marks the start of the global rollout of the exclusive and highly sought-after timepiece, available at the new Hong Kong boutique.
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