Surrounded by many celebrities, Chopard inaugurated its London boutique on the capital’s luxurious Bond Street. Larger than ever before and refurbished in harmony with the environment to echo Chopard’s Journey to Sustainable Luxury, it thus becomes one of the key European flagship stores for the Maison which has some 160 boutiques around the globe. With this prestigious showcase resembling a comfortable, elegant family home in the heart of one of the world’s most cosmopolitan cities in the world, Chopard once again asserts its position as an ethical and contemporary Maison de Grand Luxe.

Located at the prestigious Mayfair address at 12-13 Bond Street, London’s Chopard boutique reopened its doors imminently, substantially enlarged and embellished from a several-month revamp and becoming the Maison’s largest boutique in Europe. Not only a showcase for Chopard’s prestige and positioning in the world of luxury, the boutique will also reflect the Maison’s commitment to sustainability. Since 2018, Chopard has been the first watchmaker-jeweller to use 100% ethical gold for the production of all its creations.

“London has always been dear to the heart of our Maison, not only because it attracts an international clientele with a strong penchant for luxury creations, but also because it is at the crossroads of several artistic influences that are a source of profound inspiration for our creativity,” says Caroline Scheufele, Chopard Co-President and Artistic Director.

Among the guests, many friends of the Maison were present to assist Caroline Scheufele in cutting the traditional ribbon stretched across the entrance of the building: Oscar-winning actresses and actors Julianne Moore, Marion Cotillard, Christoph Waltz and Colin Firth – accompanied by his wife Livia Firth – as well as Chinese actress Zhang Ziyi, the Maison’s global ambassador; Araya Hargate, also a Chopard ambassador; Arizona Muse, the face of Chopard’s iconic Happy Diamonds collection; along with James Norton, Alexa Chung and Petra Nemcova.